Per passenger Non-Aeronautical Revenue has dropped 10% in five years
due to off-airport competitors and passenger fatigue
Connecta
Enhancing traveler experiences and rebuild revenue growth
See how Airport Dimensions can help to drive airport revenue through innovation under one platform
Today’s travelers have grown accustomed to a seamless experience whenever and wherever they spend. That demand has come to the airport, where travelers expect a single app to provide touchless access to a spectrum of services across the airport, purchases are done with ease and they are rewarded for their loyalty. Achieving this drives up both traveler satisfaction and revenue performance.
Connecta is an e-commerce and relationship management platform offering airports a fast and future-proofed approach to engaging travelers and shaping performance on the airport journey.
It combines technology, relationship and commerce platforms with commercial best practice to support both travelers and airports, all accessible to the user from their mobile phone. Connecta brings together best in class e-commerce connectivity, facilitating single source access to services across the airport. It taps into 25 years of loyalty management experience offering the right incentives to motivate behavior. And it creates a single view of your travelers and their behavior across the airport, enabling custom propositions and targeting as well as deep insights into traveler and airport performance.
38% of travelers say they would spend more if they were offered more flexible shopping options, such as collection and delivery
Collinson Airport Experience
Research, 2019
Travelers are struggling with information overload, using 4 – 6 different data sources across the journey, 95% say they are interested in having a relationship with the airport
Collinson Airport Experience
Research, 2019
42% of travelers say communication is sent at the wrong time and 34% say that none of it is of any value
Collinson Airport Experience
Research, 2019
31% of travel is now with Low Cost Carriers, bringing a new traveler dynamics and behavior to the airport
ICAO 2018
Connecta can be deployed quickly for airports, jumpstarting engagement and performance management. It allows airports to quickly capture and expand traveler data, offering performance insights to deploy initiatives which recognize needs, offer better experiences and drive increased non-aeronautical revenue. The platform integrates with leading customer engagement platforms, such as Salesforce Marketing Cloud, offering a timely, contextual and highly personalized dialogue. One which informs, supports and sells.
Connecta facilitates a full suite of reward and recognition tools, proven to motivate performance.
This includes Pay-With-Points, offering travelers seamless ways to reward themselves and innovative paid elite memberships driving benefits to travelers and revenue to the airport, recognizing that some travelers will want to transact through their preferred FFPs and other programs, Connecta’s e-commerce marketplace enables millions of members from other programs, such as airline FFPs and retailer reward programs to access the same services across the airport, driving additional revenue streams to the airport.
Technical and Commercial Experience
Airport Dimensions bring together best in class technology with the global networks and experience required to shape demand and performance
Bespoke Platform
Using leading edge technology
Expertise
Customer management, loyalty and commerce
Global Network
Lounges, experiences and partners globally
