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Airport Dimensions and Ambaar Lounge strengthen presence with four new AMBAAR Club lounges


Airport Dimensions, the global leader in airport lounges and travel experiences, has confirmed the locations of its four latest AMBAAR Club lounges in Brazil as part of their joint venture partnership with AMBAAR Lounge. Two lounges are in development at Salvador Deputado Luís Eduardo Magalhães International Airport, as well as additional lounges in the International terminals at Salgado Filho Porto Alegre International Airport and Fortaleza-Pinto Martins International Airport. 

The AMBAAR Club brand is elevating lounge experience in Brazil to a new level, offering a high standard, hyper-localized bespoke environment unique to this market. Each lounge is described as a ‘piece of art’ and features local craftsmanship and décor that appeals to local travelers who can identify with the ambiance, as well as international passengers seeking authentic travel experiences. Particularly rigorous training and mentoring for all team members ensures that service standards are exceptionally high.  

Chris Gwilliam, Vice President Global Business Development at Airport Dimensions, said; “We formed our partnership with AMBAAR just last year, and have already opened three lounges across Brazil as part of this collaboration. Located at Viracopos-Campinas International Airport (VCP), Salgado Filho Porto Alegre International Airport (POA) and Fortaleza-Pinto Martins International Airport (FOR), all lounges are performing extremely well and continue to grow guest counts   every month. We are extremely pleased with the progress we are making in terms of further expansion in this important South American market. Our aim is to bring a quality lounge service to Brazil’s top airports across the country. Each of these new openings will further reinforce our geographical coverage across the country, and will mean we have a presence that spans the entire north and east coasts. Our new locations are all in top ten Brazilian airports with paths of considerable growth that are cementing their reputations as gateways to the world as travel recovers.” 

Julien de Borchgrave, Business Development Director for AMBAAR Lounge, continued; “A guest-focused attitude means our lounges are very well received by travelers, (who appreciate the high standards they can enjoy), as well as by our airport partners. Our approach means that far from being a waiting room that airports were compelled to offer, Brazilian airports can now see lounges  that generate genuine excitement and really improve the time their passengers spend at the airport. Our lounges are creating a buzz across the industry – the airports we’re speaking to are impressed with the way our lounges look and feel and are keen to have their own versions at their own terminals.” 

More information regarding the new AMBAAR Club lounges at Salvador – Deputado Luís Eduardo Magalhães International Airport, Salgado Filho Porto Alegre International Airport, and Fortaleza-Pinto Martins International Airport, will be shared closer to the planned lounge openings, expected at the end of this year and early in 2023.  

About Airport Dimensions 

Airport Dimensions wants travelers to value their time at the airport. The company continuously seeks ways to open new dimensions in customer engagement - using a mix of enriching physical experiences and innovative digital services. From comfortable lounges to restful sleep pods, and convenient food ordering to contactless collection of duty free, Airport Dimensions helps improve the traveler experience while critically helping airports maximize non-aeronautical revenue opportunities, retain airlines, and become more competitive.  

Airport Dimensions has a rapidly growing network of locations at the world’s leading airports across the United States, the Middle East, South America and the United Kingdom, where its Club Aspire Heathrow lounges were most recently recognized in the World Travel Awards as Europe’s Leading Airport Lounge and the FAB Superstars Awards for Innovation. Under its brands The Club, Club Aspire, No1 Lounges, sleep ’n fly and AMBAAR Club, Airport Dimensions provides award-winning hospitality services tailored to the specific needs of passengers and currently provides value-added experiences for over 50 airport and airline partners. 

Using the latest technologies, Airport Dimensions has invested in driving revenue growth for airports and increasing traveler satisfaction with the launch of its first digital service Connecta – a one-stop e-commerce and passenger loyalty platform. The innovative Connecta In-Lounge Experience platform launched at Jacksonville International Airport in September 2022 with plans for a continued, rapid rollout in the coming year. 

Airport Dimensions is a Collinson company.  

About AMBAAR Lounge 

AMBAAR Lounge operates in Brazil since 2014. The successful path built up over the years reinforces the solid foundation on which AMBAAR has been developing new projects and gaining a prominent position in the market. 

An aligned team, which identifies itself with the standards for high-quality services, attention to details, time-efficiency, flexibility and personalization, while achieving competitive viability is the major key factor.  

Additionally, a set of technological tools for development, planning, execution and KPI control provides the solid ground for a reliable and predictable performance. 

We understand the rise of the Economy of User Experience and its fourth pillar: Commodities, Goods, Services and Experiences. 

The lounge is in a certain way defined as “non-space” by Marc Augé in the theory of Super Modernity. It’s a pass-through area that doesn’t have enough importance in the user life experience to be considered as “a place”. Therefore, it is so important in a globalized world of identity loss to offer the Handmade Brazil concept. However, we live in such fast-developing technology world that we must keep up the pace with the new technologies that sketch how the future will be. We understand the need to enhance our organization towards that myriad of technologies, reason why AMBAAR Lounge projects are developed around the concept of “Brazilian Connected Handmade” definition, the conjunction of handmade with technology. 

As part of the Lounge experience AMBAAR is closely developing with Airport Dimensions the future of digital Lounge experience, a state-of the-art platform to enhance  the traveler journey. 

With millions of passengers served and a growing network of lounges, AMBAAR provides lounge turnkey solutions, across a range of services, starting from the simple management to the full development and construction. 


Airport Dimensions, Ambaar Club, The Club, New Airport Loungesm